Crisis Playbook
5 scenarios · Response protocols · Real-time status
Data Breach — User PII Exposure
Unauthorized access to user personal data including phone numbers, emails, or financial info.
Owner: CTO + Legal
Timeline: 0-4h containment, 24h disclosure
Response Steps
- 1Isolate affected systems immediately
- 2Engage incident response team + forensics
- 3Notify PDPA authority within 72 hours
- 4User notification via email + in-app banner
- 5Post-incident review + security audit
Merchant Scam — Fake Products/Fraud
Merchant selling counterfeit goods or running advance-fee fraud schemes.
Owner: Trust & Safety
Timeline: 1h freeze, 24h investigation
Response Steps
- 1Freeze merchant account + hold payouts
- 2Notify affected buyers with refund timeline
- 3Collect evidence + file report with authorities
- 4Update fraud detection rules
- 5Review merchant onboarding KYC process
BNPL Default Spike — Portfolio Risk
Default rate exceeds 5% threshold, triggering platform safety halt on new BNPL originations.
Owner: CFO + Risk
Timeline: 24h analysis, 48h action plan
Response Steps
- 1Halt new BNPL originations automatically (rule triggered)
- 2Analyze default cohorts by segment
- 3Tighten credit scoring thresholds
- 4Initiate collection process for 30+ day overdue
- 5Report to investors if material impact
Regulatory Action — License/Compliance
Government agency issues warning, fine, or orders operational changes related to e-commerce or lending.
Owner: CEO + Legal
Timeline: 0h response, ongoing compliance
Response Steps
- 1Acknowledge receipt and engage legal counsel
- 2Assess impact scope and affected operations
- 3Prepare compliance response within deadline
- 4Implement required changes
- 5Establish ongoing regulatory liaison
Platform Outage — Total Service Down
Complete platform unavailability affecting all users and transaction processing.
Owner: CTO + DevOps
Timeline: 0-15min detection, 1h recovery target
Response Steps
- 1Activate status page + social media updates
- 2Identify root cause (Cloudflare, D1, DNS)
- 3Execute failover/rollback procedures
- 4Process queued transactions after recovery
- 5Publish post-mortem within 48 hours