📈 Growth Analytics
Tracking acquisition, conversion & revenue
MRR
$33,600
+37%
ARR Run Rate
$403,200
Active Clients
48
+15
Trial → Paid
33.3%
+2%
Monthly Churn
3.5%
-0.5%
NRR
108%
+3%
📊 MRR Trajectory
$3.5KApr
$9.1KMay
$16.1KJun
$24.5KJul
$33.6KAug
Target: $83K MRR by DecOn track ✓
💰 Unit Economics
LTV
28 months avg retention
CAC
Blended across channels
LTV:CAC Ratio
Target: >3x ✓✓✓
CAC Payback
Target: <12 months ✓✓✓
🎯 Channel Attribution
| Channel | Visitors | Signups | Trials | Paid | Conv Rate | Funnel |
|---|---|---|---|---|---|---|
Organic Search | 12,400 | 186 | 92 | 31 | 0.25% | |
Partner Referral | 3,200 | 128 | 64 | 28 | 0.88% | |
Facebook Ads | 8,500 | 102 | 45 | 12 | 0.14% | |
Direct | 2,100 | 63 | 34 | 15 | 0.71% | |
PLG Badge | 1,800 | 45 | 22 | 8 | 0.44% |
🔄 Acquisition Funnel (This Month)
1Visitors
28,000
2Signups
5241.9%
3Trials Started
2570.9%
4Paid Conversions
940.3%